South of the Bratwurst

BRATS IN HELL premiers Tuesday, May 30th. Touted as "The WURST Book Ever Written", the latest release from Frank J. Edler is being marketed with a fondness and nostalgia for travel along the I-95 corridor between New York and Florida.

You've never SAUSAGE a book! Brats In Hell, my latest release, is the story of Otto Van Der Noodle and his award winning bratwursts. The bratwursts that taste so good, he influences the power balance over the forces controlling Hell. When it came time to start promoting BRATS IN HELL, I focused in on the bratwurst theme of the story. How do I promote a book about bratwursts?

The answer was simple, because from my childhood forward I traveled along Interstate 95 between New York and Florida more times than I could possibly count. Those who've traveled along I-95 will instantly know where I'm going with this. Those who haven't, let me clue you in.

There is a tourist attraction that people love to hate in the town of Dillon, South Carolina. It's called SOUTH OF THE BORDER. It's called that because, well, its just south of the border between North and South Carolina. It's that kitschy, clever type of pun that gives the place its loathsome charm. But half the fun of South of the Border is getting there.

There are said to be something in the neighborhood of 275 billboards up and down I-95 advertising SOUTH OF THE BORDER. The tourist trap itself features a motel, restaurant, fireworks shop and other shopping facilities and attractions. Each billboard either advertises a specific area of the complex or simply lure you in with something funny, eye-catching and a tease of how much further you have to go until you get there. It's the perfect distraction from the long drive to keep an eye out for Pedro and his billboards.

My absolute favorite were the ones that had a gigantic three dimensional hot dog on them that would read, "You never SAUSAGE a place!" So when it came time to promote my book about sausages the only logical conclusion was to take a cue from the experts of marketing, SOUTH OF THE BORDER billboards.

And just like that magical moment when you finally see the giant sombrero along side of I-95 in
Dillon, South Carolina, you can pick up your copy of BRATS IN HELL after having suffered through miles of my cheesy advertising and hold it proudly like a cheap souvinier and say, "I've made it to the WURST book ever written." and love every rotten moment of the pun.

For more fun information and facts on South of the Border and it's billboards, check out these cool web sites:

South of the Border History

South of the Border on Wikipedia

DWMorrison's Fun Facts of South of the Border

And of course, you can read BRATS IN HELL on Kindle, Kindle Unlimited and Paperback.

Check it out here.

BRATS IN HELL: The Wurst Book Ever Written

BRATS IN HELL: The Wurst Book Ever Written premiers Tuesday, May 30th. Available now for pre-sale, exclusively on Kindle eBook.

BRATS IN HELL is a book that has been three years in the making. Back in the summer of 2014 I sat down with the intention of writing one thousand words a day for 50 days to wind up with a 50,000 word novel in just under two month's time. Well, the story would end up just over 60,000 words and I took just a tad longer than two months to complete it. The end result was a story I was happy with, BRATS IN HELL.

What to do with the story now? I shopped it around. At first, I submitted it to a couple of publishers who said they would be receptive to reading it but alas, it fell on deaf ears, or eyes. I began compiling a list of publishers that I thought might have interest in the story. I submitted to horror publishers, bizarro publishers, weird fiction publishers and a speculative fiction outlet or two. All passed.

Admittedly, I feel BRATS is an odd fit for most publishers. Too strange for straight horror presses, too slapstick for serious speculative and dark fiction outlets and not quite weird enough for the more focused bizarre and weird fiction publishers.

I wrestled with self-publishing it all the while. Early on I felt I needed the skills of a publisher to present the book in the best light possible. But over the past two and a half years, I've self published a short story collection and novella length book. And I got progressively better at it. I've found a solid editor and a cover artist who understands me on a genetic level. I, myself, have gotten good at interior layout for both print and digital editions. So much so that I'm now confident I have the ability to make the book look as good as most any indie press would be capable of producing.

On Tuesday, May 30th, I will unleash the horde of demons collectively knows as BRATS IN HELL upon the world. Fuck it. I love the book and I want it to be out there. It's a great story, it really is. It's available for pre-sale right now. You could order it right now and have it waiting for you first thing on Tuesday morning when you wake up to face another day. You could flick it open on your favorite reading device and forget all your troubles for a few minutes or hours. You could immerse yourself in a world where the demons of Hell have everyday problems like you do. It is Hell, after all.

Also, if you haven't had a chance to read my other work, I've added some incentive ahead of the BRATS IN HELL release. Right now, DEATH GETS A BOOK, is only .99 cents on Amazon Kindle. Now is the prefect time to grab DEATH and get to know my silly, scary style of storytelling. You could also pick up SCARED SILLY, my short story collection which is always .99cents anywhere you buy eBooks.

At the moment, I don't have any appearances scheduled ahead of SCARES THAT CARE in Williamsburg in July. That maybe your first opportunity to score a signed copy of the book. If there are any opportunities that pop up ahead of that, you're going to need to sign up for my newsletter (find the sign-up in the upper right of this page) to be one of the first to get news of my latest appearences, signings and releases.

Until then, don't forget to pick up BRATS IN HELL, it's the WURST book ever written. Who wouldn't want to read that! Find it HERE!